Marketing and Malaysian Market Essay - 1352 Words

Case Study 1 i. What is Zalora.com.my online proposition? Zalora.com.my online propositions are as follows: a) Price Presently, Zalora Malaysia is the largest online fashion retailer in Malaysia that offers hundreds of local and international fashion brands ranging from the high-end local designers to mass-fashion labels. With many brands offered on the website, Zalora Malaysia is able to offer reasonable price for their products sold on the website to their customers as they focused more on local brands on their website. Other than that, Zalora.com.my provides attractive promotions where price of a product may be lower than the price in retail store and thus, gives great savings to customers. b) Make Things Easier Zalora.com.my is†¦show more content†¦Thus, the market size of Zalora.com increased and became the largest and fastest growing fashion website in Southeast Asia. Zalora.com eventually has a strong a durable barriers to entry and able to preserve a favorable position and take fair advantage of it. 3. Threat of Substitution Fashion Valet is a good example of threat of substitution for Zalora.com. When Zalora.com entered the Malaysian market, Zalora.com tries to add a mixture of top international and local brands with affordable prices as Fashion Valet focuses on local and Asian fashion designers. Moreover, Zaloras websites updates their catalogue regularly to bring in the newest collections to the Malaysian market as soon as they are launched. Zalora offer provides several payment options such as Cash on Delivery (COD), Celcom Aircash, Credit Card, Online Transfer and offers free shipping for all orders of which paid price is RM75.00 and above. 4. Bargaining Power of Buyers Zalora.com is trying to control the bargaining power of buyers by implementing promotion and discount programs to their customers. Zalora.com offers a RM20 off for new customers with a 1 year validation period. Other than that, Zalora.com provides a comprehensive and personal service for customers who wish to inquire about theirShow MoreRelatedPossible Topics for Marketing Paper1682 Words   |  7 PagesPossible Topics for Marketing Paper Identifying good topic  for marketing paper  is a challenging task even for a qualified and professional academic writer. Its not a secret that your topic should correspond to specific class or subject. For instance, â€Å"Marketing mix of Google† can be a good topic for a marketing paper prepared for â€Å"Introduction to Marketing† class. However, such kind of a topic for a marketing paper is not relevant to such classes as â€Å"International Marketing† or â€Å"Marketing Management†.Read MoreSwot analysis810 Words   |  4 Pagesgroup activity that is useful in identifying the internal and external forces that drives an organization competitive in its markets. 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The Debate Over Written Samples of Difination Essay

The Debate Over Written Samples of Difination Essay You might also want to incorporate a brief discussion of more research which should be completed in light of your work. The most important idea of all of the criticism is to offer an opinion both of positive or negative implication. Before starting to compose your essay, you should gather information to back up your opinion. List three to five topics that you're interested in or would love to write about. Whatever They Told You About Written Samples of Difination Essay Is Dead Wrong...And Here's Why You must have a smooth flow by means of your report writing. A self-introduction essay is, in most instances, written utilizing the first-person viewpoint. There's no overall pattern of the way to compose a literary analysis, as it greatly depends upon the part of work you will need to go over. Every examples of synthesis essay should adhere to a structure as a way to convey the message in the most effective method. The thi ng about formal writing is the fact that it isn't exactly the proper way, but it's what's thought of as appropriate under a given circumstance. At the conclusion of daily, take care to reflect on what you've achieved throughout the plan of the day. Sometimes utilizing a hook statement can be effective, but it's not required. Needless to say, your explanation of the way to speak, act, and dress will differ for each scenario, and therefore don't attempt to compose an overall essay about making an excellent impression in every circumstance. Written Samples of Difination Essay Ideas The many sections of the synthesis essay have to be carried over in the finest possible fashion and it's best explained through synthesis essay examples. If you would like to understand the the heart of the assignment, you must get familiarized with synthesis essay definition. Now once you know what a synthesis essay is that can begin working on it! Irrespective of the quantity or variety of research involved, argumentative essays must set a very clear thesis and follow sound reasoning. If you lack ideas for the ideal paper ever, we are here to assist. As the title of the paper suggests, you should define the notion of beauty from your standpoint. Don't be afraid to get some excess assistance to create your paper stick out! Completing a paper may be a time-consuming procedure. The major argument in favour of Walmart is it provides employment to a massive number of individuals, while the little and medium towns also gain from a reduced range of trips to the neighborhood shop. Since you should elaborate on the word you opt to define, you need to have your own base of knowledge or experience with the concept you pick. In addition, there are times when you truly feel like you don't wish to write anything. You see, some folks find it hard to compose formal pieces since they're utilised to communicating casually on a daily basis. The Key to Successful Written Samples of Difi nation Essay Essay writing is usually practiced is schools. It provides a lot of benefits to students in the academe. Essay writing guideline will allow you to create a winning one. Writing the background often offers you a notion of how you would like to do the intro, and therefore you don't need to fret over it. The introduction is the initial paragraph of an official essay and ought to include three things. Most significantly, a very good thesis statement produces a statement. Once more, the body of the essay should start out with information concerning the paragraph's topic. Each method used to spell out the word ought to be explained in the individual paragraph. If you're looking for definition essay examples here's a great one below. You can proceed and ask somebody else to go through your essay so that you receive an original look at it. There are several methods about how to compose an expository essay. A descriptive essay, since the name implies, is a kind of essay that describes something. There's an endless number of different essay topics which can be analyzed. If you're stuck on how best to compose an example essay, you can adhere to a few easy actions to dig yourself out of the rut and compose an example essay that you are able to be pleased with. Example essays concentrate on one primary idea that you prove with different specific, convincing examples. The example essay is among the absolute most basic essays in academic writing, but may be exceedingly difficult if you've never written one or don't know what things to write about. Based on the subject, each essay will be different dependent on the depth of the thesis. An argumentative essay is a kind of essay that presents arguments about either side of a problem. Every argumentative essay should depend on a topic that may be debated. A self-introduction essay might be among the easiest essays to begin.

Lisa Sherman Case Analysis Free Essays

Lisa Sherman worked for Verizon for many years. While there she never revealed her sexual orientation . Then one fated day, there was a diversification workshop with her fellow managers. We will write a custom essay sample on Lisa Sherman Case Analysis or any similar topic only for you Order Now The outcome of this was that her coworkers were bigoted towards homosexuality. Lisa Sherman had a tough decision to make, whether to stay or to leave. The following analysis shows a suggested solution. Lisa Sherman Case Analysis: Lisa Sherman spent many years not being true to who she was. She never told her coworkers that she was gay during her 15 years at Verizon Communications. Then, the company decided they wanted to hold diversity training. This is what led Lisa Sherman to the tough decision of whether to stay working at Verizon or put in her notice. The diversity training displayed general statements about different types of people, with statements such as â€Å"gay people are†¦Ã¢â‚¬  written on poster boards. The corporate leaders then formed groups and wrote on the poster boards what their first concept of a particular group of people was. Their statements of groups such as Blacks and Jews involved only positive messages. However when they got to the board regarding homosexual people, it was nothing at all positive, with comments such as â€Å"immoral, pathetic, perverse, and spreading disease. † (Audenaert and George, 2008). How could Lisa now open up and tell these people that she herself was Gay, when they thought such horrid things? Not only were negative derogatory statements bad for Lisa Sherman they were also bad for the company. The CEO Ray Smith wanted to enact a policy of diversification, to take Verizon into a more flexible and creative company. He planned to establish policies that barred not hiring someone because of their ethnic background, religion, race, sex, and sexual orientation. However if his highest level managers felt this way about Gay people what did the rest of the company feel? Lisa Sherman was with Verizon for 15 years, working her way up the chain. She had always hid her sexuality and the existence of her partner Sophie, using pronouns such as â€Å"him† and â€Å"we† for â€Å"her† and â€Å"she† (Alboher, 2008). She felt that if she were to tell anyone it would affect her career, which allegedly proved to be a correct assumption, from the comments that her co-workers made. One of the most homophobic individuals turned out to be one of Lisa’s mentors. In essence, the people Lisa had been closest to turned out to be bigoted individuals. When deciding what to do, Lisa needs to be sure it is in the best interest of her needs. Since she has been with the same company for 15 years, and quickly worked her way up, she probably has a myriad of opportunities waiting for her. She can inform the CEO Ray Smith of her sexual orientation, as he wants the company to become more progressive and would (allegedly) not be bothered by her sexuality. However, the rest of her coworkers still feel that Gay people are immoral, disgusting people. Even if the CEO did not mind her sexuality, her coworkers would still see her in a different light. I feel the best decision that Lisa can make is to look for different work, with a more open, progressive company, then resign from Verizon. This decision would allow her time to get her finances in order. However, if she had a large savings, then the best decision would be to resign immediately, because being around such bigoted individuals would cause her undue stress, and her performance may be affected. If Lisa Sherman chooses to resign, since the CEO Ray Smith is so open to becoming a more diversified workforce, perhaps he can use her and her experience, when she informs him of her sexuality, as a consultant for future policies. Lisa could be a great asset to the company, as she has experienced the bigotry and discrimination about her sexuality her whole adult life, since she first came out. She understands what it means to not admit to others your true self, for fear of losing a job, or not gaining a job. Policies can be changed but unfortunately it takes much more work to change people’s opinions. People are afraid of the unknown, they fear change (Pratt, 2005). To help change people’s opinions training would need to be done, to show that Gay individuals are no different than anyone else. They do not choose their sexuality anymore than someone chooses their skin color. Someone should not be judged by something that they cannot choose. If Lisa Sherman chooses to resign, Verizon Communications and the CEO need to reeducate their employees on what a diversified workplace should be like. There are currently no federal laws that prohibit workplace discrimination based on sexual orientation (Smith, 2010). However many states and companies have laws and regulations that prohibit discrimination based on sexual orientation. The company should respond by offering condolences to Lisa Sherman, then start by making policies to make all workers comfortable. Lisa Sherman was a good employee and a hard worker for many years, yet she had to hide who she really was. No employee should have to hide their family life; it affects their stress levels and their mood. Lisa stated that while others had pictures of their wives and kids on their desks, she had a picture of her dog. Lisa should have been comfortable with having her partner’s photo on her desk, as she was her family. Unfortunately, as the office was not a comfortable place for a lesbian woman to state that she was a lesbian, she was unable to. Whatever the actual outcome was in this case, Lisa Sherman should leave the company for her own peace of mind, and sense of self worth. Verizon Communications and Ray Smith need to take the company to a modern, progressive state, by hiring openly gay people, and enacting policies to prevent discrimination in hiring, and the harassment of workers. Such a progressive policy is not only good for the workforce but for the company. As a company that is so open to diversification, they are bound to increase their customer base. Works Cited http://www.life-with-confidence.com/life-change.html http://www.hrhero.com/topics/sexual_orientation_discrimination.html How to cite Lisa Sherman Case Analysis, Essay examples